When one looks to join a company that will give them the most bang for their buck, that will help their family stay in their home, pay the bills, and sustain their family only one stands out. This company has been in business for fifty years or more and still has the momentum for survival. They have discovered that direct, one-to-one marketing is the cutting edge tool. How can a company do this?
Rick Goings, formerly with a competitor company and now the Chief Executive Officer puts it, “women love to get together and talk” . This company still allows that interaction and they have found that the direct face-to-face approach is huge. They also discovered that in using the Internet as a tail to that approach, rather than a lead, they are exceeding their competition in the market as they go global. With this approach, this company will be here in yet another fifty years from now and still going strong. In fact did you know that Tupperware in 1946 at the start of a revolutionary post-war period is when they first began.
What is this company you ask, it is the most recognized and well-known organization known to many whose name is a household brand is Tupperware. As Mr. Going put it in a recent interview on the air the selling methods have changed, but the basic direct marketing one-to-one approach has been found to out rank all other methods. Tupperware found they cannot replace the unigue social structure of the built in. It is the face-to-face method of women getting together to talk that keeps it in the forefront. They plan a new cooking technique that will simplify a woman’s busy life style soon.
Tupperware seems to have found the key in the direct face-to-face network marketing mantra and where the Internet is merely used as a background tool to help their individual representatives stay in the forefront of their groups with new product lines and ordering techniques not intended to ever replace the social network that they are known for. Best yet, Tupperware is a GREEN company – check out their sustainability page by click this link – Tupperware – Prides itself in Being a Leader in Sustainability.