While everyone on the Internet who has had an account suspended by Google over the last few years may have quietly forgot about how powerful it is. A secret group of internet marketers are quietly testing out and starting to realize that the marketing giant known as Google is back. It may not be back for those who can no longer advertise on Google but it is definitely back in full effect . If you plan on getting back into the game, this article will break down several key landing page rules for Google adwords that will help you get a high quality score so you can get back into the game and stay in the game fast.
If you don’t know by now Google has 1 concern and that is the relevancy and quality of information that is provided when their customers who search for things using their search engine. So Who are Google’s customers? Their customers are you! You drive Google by searching for content and you drive the content by creating it and submitting it into the search engines.
If you are going to use landing pages for Google adwords here are some tips to remember.
The 1st question you always want to ask yourself before you start a Google adwords campaign using a landing page is how relevant is this page to the audience you are targeting. Google looks to see if the overall landing page experience will help the customers get what they were looking for, but more importantly is customer (the person searching) actually staying on your site once they get there. They also look at how easy can a customer navigate around your page, and if you are making offers or selling products, they want to know how transparent and clear is your message. The myth that Google does not like landing pages is false, as most websites have opt-in forms on them and have never been kicked off or had their accounts suspended by Google.
If you focus on the things listed above you will notice that you will have a much better quality score inside of your Google account. This means cheaper clicks and more money in your bank account. Below are 3 rules to remember that are sure to help you build a list and get your landing pages back up on Google.
Landing Page Rules For Google Adwords #1: How To Get A High Quality Score:
- Have a contact me section on your website or page
- Be sure to have a phone number displayed
- If possible have a site map and address to your place of business on your page
Landing Page Rules For Google Adwords #2: Make Sure Your Content Is Relevant And Accurate:
- Make sure your message is clear and concise
- Your content should provide real value to your users without forcing them to Opt-In
- Have a clear message of what your site or product does..Google does not like high bounce rates
Landing Page Rules For Google Adwords #3: Make Sure You Are Being Transparent With Everything:
- Your contact information should be very easy to find
- Avoid having confusing links that take your users to no related content
- Make sure you have a FAQ section that is easy to find
Some of these things may seem like a bit much especially if you come from an era where you could put up any page on Google and they would gladly take your money. Like everything in life, things change and you must learn to adapt with the times. Look at the good news, at least you can still advertise on google and now you know how to stay compliant so you don’t have to worry about the dreaded Google slap anymore. These Landing Page Rules for Google Adwords should help you move for and advertise your business on the most powerful website in the world Google.
If you are an internet marketer and you are looking for easy to use compliant landing pages, look no further than NetDivvy